Consumers in 2017 have heightened standards for customer service and support. When they log onto a brand’s website — especially if they regularly do business with that company — they expect the experience to be personal to them. They expect their interests to be known, their needs anticipated and that the shopping experience will be […]
Ever feel overwhelmed when you go onto a retailer’s website or mobile app? Today’s ecommerce experiences put massive amounts of information at shoppers’ fingertips — but oftentimes this influx of data can be harmful to the customer experience. Navigating all the available information on a website can be both frustrating and create a roadblock for […]
The robots are coming! At least, that what people seem to think. In fact, a recent Pew study found that nearly three-quarters of Americans (72%) are worried about a future where artificial intelligence technology will completely take on human tasks — stealing their jobs and livelihood. While this apocalyptic view has garnered a lot of […]
Multichannel and omnichannel are buzzwords that often get tossed around, but what is the difference, and who does it best? Read for a closer look at what each of these terms means, and examples of companies getting it done right.