Comparing Customer Support Costs
Support by Live Phone
Support by Chat
The average support inquiry by chat costs $3-$10 depending on your company size. According to Gartner, live-chat support is only more cost-effective than voice calls when an agent can handle three or more chats at a time, and companies report that their chat reps can respond to four chat sessions simultaneously.
Support by Attended Email
Responding to a customer’s question via attended email, costs an average of $1.5-$7.8, depending on company size.
Support by nanoRep
The cost per question answered using nanoRep is a fraction of the alternatives. Our clients report that they enjoy a customer support ratio of 1:400, compared to 1:4 with chat. Furthermore, because all new answers are edited and approved by a content manager, nanoRep provides the highest-quality responses among all the other options by online reps. Should a customer escalate his question to support representatives, they can respond either by chat, email or phone.